About

All About Felicia

Makeup is my passion.  I love everything about it – the colors, the textures, the packaging.  My love affair with makeup has had many incarnations.  As a child I loved pretending to put on makeup or actually borrowing my mother’s makeup to become a princess or rock star, as a teenager I began experimenting with makeup to create my own glamorous looks and as an adult I’ve made it my business to help others look and feel their best for those special or momentous occasions in their lives.

Starting out I worked as a makeup artist behind the counter, where I loved connecting with my customers – teaching them new techniques, helping them find their perfect lip color, and making them feel beautiful. This love of making people feel great about themselves propelled me to start Liyluv Cosmetics.

I get to focus on making my clients look and feel their best, but most of all I want them to be happy with their finished look. Whether I am helping you get glamorous for your wedding day, smoldering for your boudoir shoot or perfectly natural for your headshots, I bring my creativity, attention to detail and over 10 years of experience to every job I do.

A Bay Area native, when I’m not working you can find me exploring my city, San Francisco (you can never see it all), spending time with my friends and family, throwing a fab dinner party, enjoying a sunny California day out wine tasting, and of course shopping.